F.O.R.E.V.E.R.

Our own creation, PLASTIC. Is now on a mission.

Forever animates plastic waste to deliver a powerful treatise on our rampant affluenza, offering an alternative to our current anthropocentric trajectory.

We assign person-hood to non-human bodies, taking them as companions and ascribing them needs, wants and spirit. Individuals have married trees, or even the Eiffel Tower – challenging the notion of what it is to be a person with legal rights and responsibilities. And at the broader, ecological scale, communities have advocated for giving citizenship to a reef, and other natural entities like forests, rivers, and lakes – in an attempt to protect them, give them agency, and in hopes that person-hood will encourage pro-environmental behavior.

It is bizarre yet so common, that we associate these emotions – of love, empathy, and anger, to inanimate bodies while also framing inert environments as there to serve humanity. However, these natural environments are not the only things we share our world with, there are synthetic planetary organisms too – such as the entire plastic industry.

Our film sees this as an opportunity to re-frame our relationship with plastic; one that is currently driven by guilt and vilification, into one of empathy and responsible cohabitation. It attempts to shift our attitude towards plastic, a material made invisible through its banality. Instead, our story makes plastic viscerally and emotionally present in the city. Here plastic is no longer the much-maligned victim, the neglected creature made to serve us, and discarded when no longer needed. Plastic here flocks together to challenge our world, on its way to building one of its own. Here, plastic is on a mission

Forever_Laurels on Title

Anthropomorphism, person hood and emotional connect enables us to give agency to inanimate entities.

Are we being tricked?

As we move along the story line, we encounter a number of emotions evoked through such an entity having agency, trying to exit out of the city, to set it free. We go on a journey that evokes multiple emotions along the way. These situations throw light on the thing-ness of an inanimate body across various scenarios.

World Building

an attempt to use anthropomorphic narrative to build empathy and pro environmental behavior.

City

Street

Supermarket

Freeway

Emotion and Anthropomorphic Representations

thing-ness . alive . actions

Recognition

1. FROSTBITE International Indie Fest June 2020 (official selection): https://frostbitefest.wixsite.com/frostbitefilmfest/copy-of-2020-may?lightbox=dataItem-kc3xqyss6 
2. WILDsound FEEDBACK Film Festival-BEST ENVIRONMENTAL Short Films in the World 2020 (official selection).
3. The Hollywood First-Time Filmmaker Showcase 2020 (official selection).
4. Los Angeles Lift-Off Film Festival 2020 (official selection).
5. Archinect : https://archinect.com/features/article/150206925/ucla-aud-s-akshada-muley-neha-oswal-and-aishwarya-rajasekar-narrativize-plastic-waste