On The Rocks

The other side of social media is the “perception of perfection”.From fabulous foods to glamorous vacations, social media is filled with them. But the matter of fact is that it is only a part of the story.

“On the Rocks” at Anacapa Island is a curated fiction created in order to assess the power of a fiction and its effects on related counterparts. The project aims to test a small-scale fiction across the tourism industry and its intersection with social media. It later aims towards analyzing the far-fetched effects if such a fiction was replicated through multiple agencies.

The project is based on research related to tourism and social media industries, one of the most popular ones today. It dives into the impact of social media content and how it has achieved the power of making people believe fictional worlds. This verisimilitude was created over a few weeks, starting with case-studies and research and extending up to actually deploying the fiction into real-world scenarios. The takeaway of this project is to understand how such fictions can be created and used for multiple motives including fame, money and disruption of a widespread industry.

The project involves mastering the skills of creating fake images and social media content, creating pseudo environments and rendering them to seamlessly integrate with the existing media with regards to that particular location.

We all are in a war
A war between a clan that manufactures such fictions against the one that looks at verifying its authenticity.
But we all fight with the same weapons, of software and technology.


So where is this war taking us ?